The sights and sounds of an Aussie summer are unique, but nothing shouts “Great Aussie Summer” louder than the KFC Big Bash.

Working closely with Director Phillip Sage and Sedona Productions, Never Sit Still joined forces with The Editors and Squeak E. Clean Studios to capture the excitement of the televised events of the KFC Big Bash.

The result is everything this format of the game is about – it’s loud, it’s brash, it’s exciting and it hits harder than an Alex Hales maximum…  the spirit of the Big Bash League brought to life, bringing the game to the people, and the people to the game.


Brand Agency — Apparent
Direction — Sedona
Video Edit — The Editors
Design & Motion — Never Sit Still
Music & Sound Design — Squeak E. Clean

Selected shots from the TVC.

Selected shots from the TVC.

Early styleframes and storyboard concepts.

Initial storyboards from the agency.