Oculus VR headsets redefine digital gaming and entertainment. With a growing library of games and experiences, there is no limit to where you can go and what you can do in virtual reality.

The updated Oculus identity moves VR away from an unknown futuristic world, to a bright, accessible way for people to enhance their everyday life.

We collaborated with Moniker, the design studio responsible for the new brand, to develop motion principles and a suite of motion assets.

Our task was to build a motion system to support and complement Oculus’ exhilarating content, allowing Moniker to showcase their rebrand in its best light.


Client — Moniker
Brand Agency — Moniker
Brand Design — Moniker
Animation — Never Sit Still
Sound Design — Smith & Western

Motion assets developed for the Oculus branding system.

Oculus colour system in motion.

Oculus typography in motion.

Oculus poster layouts in motion.

Brand applications by Moniker, the design studio responsible for the Oculus rebrand.