Social science research firm RDCL has worked with some of the most prestigious and forward-thinking financial companies in the US since its inception six years ago.

We worked closely with the founders of RDCL to create an exciting hype-reel for the launch of their new brand, communicating their ambition to make the financial industry more innovative and engaging.

A progressive company like this needed a radical solution, including a complete R&D phase of motion exploration and testing. With strategy and brand design by Alright Studio in New York, we put the new brand assets to the test in motion, to capture the spirit of RDCL's bold and progressive attitude and reflect the firm's pedigree and reputation for cutting edge excellence.

Credits

Brand Agency — Alright Studio
Design & Animation — Never Sit Still
Sound Design — Smith & Western

Selected shots from the hype reel.

Motion R&D of brand system assets.

Storyboards for the hype reel.

Early styleframes for the hype reel.