Visa is a global payments technology company working to enable consumers, businesses, banks and governments to use digital currency.

We were engaged by global design agency Mucho, who had refreshed and evolved this iconic brand.

Our task was to create a brand film that would inspire Visa employees and teams, create excitement for recruiting potential employees, as well as express the purpose and breadth of the updated visual identity.

Working alongside the Mucho team, we brought their storyboards to life in this modern, dynamic and engaging brand film.

Credits

Client — Visa
Brand Agency — Mucho
Brand Design — Mucho
Animation — Never Sit Still
Sound Design — Smith & Western

Visual identity in motion.

Animated illustration style.

Visa brand elements.

Photography style.

Animated line-work R&D.